Why is the torsorest® device called a body balancer?
Good question. What to call the product, or how to describe it
adequately, has been a dilemma from the start.
Of course, the reason for this is that the product is totally new
and innovative. There has not been anything like it before and
there has not been anything that performed this function, rather
like a 'half bed'.
Perhaps we should have described it as a 'half bed', but this
doesn't sound too good and doesn't really fit either, you kind of
imagine a short or narrow normal bed. Other misnomers might have
been, body support, body rest, sleep aid, etc.. These names don't
quite do it either, they sound rather pharmaceutical or medical and
besides they are already used to describe quite different products
and, therefore, have strong existing associations.
No, we had to think of something new, to best describe a new
product with a new function. In the context of the human body being
constrained to the unsympathetic environment of a seat, we feel the
primary function of the torsorest® device is to
give the body better posture and bring its various body parts back
into balance - hence, it is a 'body balancer'.